Corporate Partnerships

Partner with the UC Capitals

Connect with Canberra. Build your brand. Back women's sport.

  • 1984

    Established

  • 9

    WNBL Championships

  • 680k

    Fans nationally

    YouGov, Feb 2026

  • 25k+

    Home game attendance

    2025/26 season

Why the Caps

Why partner with the Caps?

  • Canberra's team. National exposure.

    Proudly Canberra-based, with a presence on the national stage. Connect your brand with local pride and reach audiences beyond the region.

  • Community connections that matter.

    Deep ties across local clubs, schools and basketball associations create meaningful opportunities to engage with the Canberra community.

  • A partnership with purpose.

    Champion women's sport, equality and opportunity. Show your customers and staff what your business stands for through tangible investment.

  • A growing, engaged fanbase.

    Connect with passionate supporters through game day, digital content and experiences that bring your brand closer to the fans.

Fan research

Our fans get behind the brands that back us.

Capitals sponsorship builds positive brand connections — and influences consideration and purchasing.

Capitals players and a packed AIS Arena crowd celebrating behind courtside EAVS LED signage
  • 72%

    Feel more positively towards a brand because it sponsors the Capitals

  • 65%

    Are more likely to consider a sponsor's products or services

  • 53%

    Have looked for more information about a brand because of its Capitals sponsorship

  • 38%

    Have purchased a product or service from a brand because of its Capitals sponsorship

Put that connection to work for your business.

Explore a Capitals partnership built around your brand and business goals.

Source: University of Canberra 2026 Economic Impact & Fan Research Report, February 2026.

Partnership opportunities

Partnership packages

Choose the level of partnership that suits your brand, audience and objectives. Every package is shaped in conversation with the Capitals team.

The Capitals huddle at centre court at AIS Arena, surrounded by partner court decals and courtside LED signage
  • One opportunity available for the 2026/27 season

    Premium Partner

    Our highest-level available partnership, offering prominent brand positioning and an integrated relationship with the Capitals.

    • Premium branding opportunities across playing apparel, court signage and game-day assets
    • Integrated digital content and promotional campaigns
    • Bespoke fan activations and community engagement
    • Corporate hospitality and exclusive club experiences
    • Player and coach appearances, subject to agreement
    • Approved use of Capitals branding and imagery
    • Invitations to club events and business networking opportunities
    • Customised around your business and partnership goals
    Enquire Now
  • One opportunity available for the 2026/27 season

    Major Partner

    A substantial partnership combining strong brand visibility with opportunities to engage fans, clients and the Canberra community.

    • Selected apparel, court or LED branding opportunities
    • Digital and social media exposure
    • Game-day activations and promotions
    • Corporate hospitality for clients and staff
    • Opportunities for player involvement and community engagement
    • Approved use of Capitals branding
    • Invitations to club events and business networking opportunities
    • A tailored combination of exposure, engagement and experiences
    Enquire Now
  • A UC Capitals player calling out from the bench beside teammates and coaching staff during a home game

    Two opportunities available for the 2026/27 season

    Growth Partner

    A focused partnership for businesses looking to build awareness and meaningful connections through the Capitals.

    • A targeted selection of game-day and digital branding assets
    • Partner recognition on the Capitals website
    • Opportunities for fan promotions or sponsored content
    • Selected hospitality and club experiences
    • Invitations to business networking and partner events
    • Opportunities to align with a specific activation or community initiative
    • Built around your priorities, with room to grow
    Enquire Now
  • Accelerate Physio's branded van and the Capitals giraffe mascot at a game day fan activation outside AIS Arena

    Your brand. Your game day.

    Game Day Presenting Partner

    $10kper game

    Put your business at the centre of a Caps home game through brand exposure, premium hospitality and a tailored fan activation.

    • Presenting rights to one agreed UC Capitals home game
    • Game day screen branding and MC acknowledgements
    • Digital and social promotion leading into your game
    • 8 VIP Courtside tickets, including food and beverages
    • 20 General Admission tickets
    • One fan activation developed around your business objectives
    • Post-game partnership reporting
    Enquire Now
  • Arena big screen showing Capitals player Nicole Munger during the team call-on, sponsored by Embrace Disability Group

    Expressions of interest open for the 2027/28 season

    Official Player Sponsor

    $15k

    Build a closer connection with the team through an exclusive association with a Capitals player.

    • Four VIP courtside memberships, including food and beverages
    • Two tickets to the Season Launch and Post-Season Awards Night
    • A signed Capitals jersey
    • Recognition alongside your player on game-day screens, in digital match-day programs and across club social channels
    • An exclusive team training visit, including a player meet-and-greet and photo opportunity
    • Approved player imagery and Capitals branding for your marketing
    • Official Player Sponsor designation
    • One sponsor per player. Register your interest for 2027/28.
    Register Interest

Premium, Major and Growth partnerships are customised to your objectives, investment and asset availability.

All prices ex GST.

Rocco Schirripa and guests with VIP lanyards at a courtside table during a UC Capitals home game

What our partners say

The VIP experience at the UC Capitals game is absolutely world-class and worth every single sponsorship cent!

Rocco Schirripa

ACT Sales Manager, CTRL Print Group

Official Player Sponsor

Game day, elevated

Corporate Hospitality

Elevate your game day experience with UC Capitals Corporate Hospitality — the perfect way to entertain clients, reward staff, and connect your business with one of Canberra's premier sporting teams.

  • Full season

    Season Membership

    A full season of Corporate Hospitality at UC Capitals home games.

    • Premium reserved seating at all 10 UC Capitals home games at AIS Arena
    • Exclusive VIP Bar access with complimentary food and beverages
    • Company branding displayed on reserved seats throughout the season
    • UC Capitals Membership Pack included
    • Networking opportunities with Canberra business leaders and VIP guests

    Price on enquiry

    Enquire About Season Membership
  • One or more games

    Individual Games

    $200per person, per game

    • VIP seating with full VIP Bar access
    • Complimentary food and beverages
    • Single or multiple game bookings available
    • Minimum booking: 8 people
    Book a Game Package

Enquire

Let's build your partnership

Christy Collier-Hill

Executive General Manager, UC Capitals

Partnership enquiry

Tell us about your organisation and what you're interested in, and the UC Capitals team will be in touch.